Using Content For Search Engine Ranking
Search engines love content; in fact Google has been quite forthcoming over the years that their algorithms target content as one of the ranking criteria for the search results. But you have to be smart about it for it to work.
Below is a list of important things that you should consider when creating content for your website:
Make sure it is original. Google penalizes you heavily if you use content that is on other sites. Make sure your content is either totally new or is rewritten if using content from elsewhere.
Use keywords, but don’t cram them in. Keywords are important in your content, but there is definitely such a thing as too much. Try to use your keywords a couple of times each throughout your page, with at least once being in the first paragraph. Content is for people too. There are a few sites you come across that just don’t make sense with their content. Make sure yours is readable and interesting for your visitors.
Use images with title tags to break the content. Google images are another area of search engine optimisation that should not be neglected.
Create content regularly. The more regularly content is added to your site, the more often Google will come and look at it.
Try to keep your personality in the content. People visit your site not only to find out about your products and services, but also to find out what you are like.
Try to schedule some time to write at least one quality piece of content for your website each week. The main consideration is that it has information or news that visitors to your site will be interested in and will read entirely.
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