Ian Campbell
0430 584 143

I.C. Enterprises

Business Strategies For A Digital Age

10 Tips For More Website Visitors

Its not magic, just common senseWhat can you do to get your website seen by more people?

There is nothing mystical about getting people to visit your website, though some will try to tell you it is a black art that only they can do.

Following the tips below with enthusiasm and consistency will reward your efforts and help get the word out about your website both online and offline. These 10 ways to get more people to visit your website have nothing to do with any “magical formulas”,  just good common sense ideas to help you get more people to see your website.

1 – Ask your friends and family to share your website link on their Social Media.

The more your website link is shared via social media the more chance that people will check it out. It is also really good for search engine optimisation as some social media sites are regularly scanned by search engines. Do not go over the top and inundate friends and family with your requests to do this, rather ask them to share specific pages from your website at different times. If you get them to do it too often it may work against you and their friends will get sick of it.

2 – Talk about it and hand out business cards.

Word of mouth is still one of the best methods to get new visitors and because they come from a personal contact they will be warm to your ideas already. Whenever you are around groups of people who are potential clients then you should try to have a conversation that leads to them asking about your business. This will then give you the opportunity to pass them your business card whilst talking about what you offer.

3 – Join and contribute to forums in your industry.

Some allow you to use a signature which you can have a link to your website in. If you are friendly and helpful on the forums then members will check out your website through the link to learn more about you. It is important to take your time and be courteous and helpful when using forums to obtain traffic. The key is to build trust and form credibility so people will want to check out your link. If you only join a forum to promote your business then the chances are you will not stay a member for long when the admins work this out.

4 – Comment on other peoples blogs that are relevant to your business or your target demographics.

Put your web address in the section provided for it and always provide helpful and relevant comments. This is especially good if the website you comment on has a lot of visitors from people looking for information or help on the same subject you offer products in. Even if the blogs use “no follow” type links for your website, other commenters and visitors to the blog may still follow your link if they see you as an authority on the subject you comment on.

5 – Create more content for your website.

Content marketing is the new/old catch cry for SEO experts these days, however it has been a great way to help create interest in your website for a long time and is not a new tactic at all. The search engines, Google in particular, rely on good quality content to return relevant results for what people ask on their search pages. The more of this you can provide, the more likely it is your rankings will increase as the search engines find it. If you have a blog on your website aim to consistently post at least one article a week on it, if you can also get people to create discussions on it using comments, then that will boost your search engine ranking too.

6 – If you share photos on Social Media, have your website address as a watermark on the photo.

The more people see it and share, the more people see your website address and the more exposure your business will have. There are a lot of people who use social media these days so any way you can get in front of more of them will be beneficial. Though their is no guantee your photos will be shared, they will still show on other peoples news feeds and your branding will still be seen. If you use image services like Pinterest, then this is a great way to get extra exposure for your websites address and your business branding.

7 – Use your website address in your email signature.

You send emails to family, friends and acquaintances, so why not make the best of it. This works well if the emails you send are likely to be forwarded to other people as then your signature line gets shared around. It you are emailing information to someone, then you could ask them to forward the email to anyone they think may be interested in it and they will also get your signature line.

8 – If your car is suitable (ie: not falling apart), get your business name and web address put on the back window.

Your stuck in traffic, waiting for a break to get to where you want to go, when you see a car with a great business name plastered on the back window. You quickly jot down the website so you can check them out later. You never know who is in the traffic around you and if they have a need for your services, we all get stuck in it at times. Car based signage has worked for all sorts of tradesmen and bigger business groups over the years and can also work for you.

9 -Put your website link in as many relevant places as possible.

The more times someone sees your web address, the more chance they will visit it. Be careful to make sure you do not put it anywhere that is not legal, or without permission. Community notice boards, shop windows and other public notice areas are great places to share. If you are a member of a local sporting club, an association or a community organisation, then inquire as to where you can place a small advertisement that has your website details on it. All they can do is say no, but if they say yes then that is more possible customers who see your offers.

10 – Make sure you have filled out the about/profile section on your Social Media sites?

Make sure you put your website link in there, both in the place for it AND somewhere in your business description. I always look at peoples profiles on social media to find out more about them and see what they offer through their business. And many other people do the same. There are areas on most social media sties that allow you to create a short bio of who you are and what you do, make sure you fill this out, including linking to your website, so that people looking can get to your website through your profile.

So, the 10 tips above are helpful for getting your website seen. Some are quite easy to implement quickly whilst other may take some time and consistency. Whichever of these tips you use, you can be sure that they will help your online branding to some degree.

Which of these tips do you use to help with your website traffic? Do you have any other good ways to get traffic to your website that I haven’t mentioned? Please share them with us in the comments below. Remember, sharing is caring. ~Ian

 

20 Responses to 10 Tips For More Website Visitors

  • Hello Ian,
    I love this article. I am currently using a few of these methods- email signature, social media, and working on creating more content. One idea I didn’t really consider was making sure the web address was on my social media images. Thanks for sharing such simple attainable tips.

    • Hi Cierra, glad you got some information from this. It is so important to keep your website in front of prospective customers that we should use whatever resources are available. Thanks for your comment.

  • You hit on two of the most overlooked pieces of online real estate – signatures and the about section of social media profiles. Too many small business owners fail to use either of these easy wins to promote their brand. Great tips!

    • Thanks Niquenya, I see business owners neglecting these quite often. The social media profiles in particular provide a great place to add your links so people can visit your website. Thanks for the comment. 🙂

  • These are all great tips on how to make sure your website is more widely visible in the world, Ian. I have been curious about putting your website on graphics you share. I have been doing that and wonder is there a way to make them clickable to go to your website? My believe is no. I generally back link to other pages on my site in every post I write and I also love when people allow you to comment as your website, so that offers people who read the comments a chance to find you. Comment Luv is another good way to get blog post links seen on other people’s posts. It seems there are more and more ways to get noticed and yet the world is getting more and more cluttered as well. Thanks for the tips and reminder to keep ourselves as highly visible as possible! If you let people know where you are, hopefully they will come.

    • Hi Beverley, you are correct that it is difficult to work out how to make your social media graphics clickable for your website. On Facebook you can use the “add a link” method and replace the default graphic with the one you have created, but I think it is better to just add the link in the post itself separately. I occasionally back link through my own posts, but not always. Will be starting to more often now though as I am getting more posts on the blog. Thanks for your comment, much appreciated.

  • Great tips Ian – leveraging our existing networks to help bring traffic to our sites seems like a logical first step but also seems to be where people fall short on execution. Love the idea of building out from our existing fans / supporters.

    • Absolutely Deb, too many people neglect this when trying to put their business out there. Your existing fans and supporters can be your greatest asset if you do it properly. Thanks for your comment. 🙂

  • Fantastic tips for getting more website visitors! The “About” page is so important so others can see what you and your biz are all about 🙂

    • For sure Joan, the about page on Social Media is a great way to get people to see what you and your business are about and to follow links to your website to learn more. Thanks for commenting. 🙂

  • Hey Ian,

    These are some great online and offline tips you have listed here! The one thing that has helped me to get a lot of traffic is commenting on a bunch of blogs. I believe it was the bulked of me generating a lot more traffic to my site. I also found that there are certain sites to comment on that will give you those extra boosts versus others.

    Thanks for sharing Ian and I hope you’re enjoying the weekend!

    • Hi Sherman, thanks for the comment. I agree that commenting on the right blogs will increase your traffic, especially if they are similar in some way to your own. 🙂

  • Hi Ian,
    These are all great tips. As usual, I recommend a lot of them to my clients and then I fail to use them myself. I am working on finding time to work ON my business instead of in it and commenting on Blogs and writing more content are two things I am working on. I have bookmarked this article so I can refer back to it – many times it pays huge dividends to get back to basics. Best, Tamara

    • Hi Tamara,
      Working on your business rather than just in it is so important. More content and comments are things I am also working on so perhaps we can help each other out in that respect. Basics are always the place to get back to for improving anything for your business I think. Thanks so much for taking the time to comment.
      Best, Ian 🙂

  • Hi Ian!
    Thanks for these tips on traffic generation. You are really amazing when it comes to identifying the best ways to promote your online business.
    Thank you.
    Best,
    Renee

    • Hi Renee,
      Thank you, I am trying to help aspiring online business owners with the basics. Glad you liked my post and thank you for your comment.
      Best, Ian 🙂

  • Thanks Ian for sharing this blog post. Great information and I can take some of the tips for my website. I think joining Forum is a great way to understand my target audience. I just need to be active in the forum groups more. Thanks Ian

    • Hi Kaz, Forums are certainly a great way to find out more about your target audience needs and wants. Just have to put a bit of time into them. Thanks for your comment. Cheers, Ian.

  • Ah, this is fantastic. I’m currently working on a number of these, mainly #4 and #6, although I’m going to keep this list as I build my new website.

    • Hi Lori Ann, glad you found this useful. If you are building your website then creating regular content should be part of your overall strategy. Cheers, Ian

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