Ian Campbell
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I.C. Enterprises

Business Strategies For A Digital Age

3 Tips For Creating Powerful Headlines That Sell

I.C. Enterrprises - Content CreationYou have but mere seconds to capture a prospect’s attention.  One of the single most powerful tools you have to accomplish this task is your headline.  There are several keys to a compelling, and selling, headline and here are 3 tips to help you get the job done. 

#1  Tap into Your Prospects’ Emotions

According to psychologists our buying decisions are based first and foremost on our emotions.  Use headlines which offer your readers a strong emotional benefit or reaction.  Some possible emotions are:

For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

  1. Attractive
  2. Sexy
  3. Assertive
  4. Confident
  5. Energetic
  6. Pampered
  7. A sense of belonging
  8. In control of their own destiny
  9. Wealthy
  10. Proud
  11. Respected
  12. Safe

#2 Make it Active

To compel it’s important to use active language – language that shows movement and commands attention.

For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions.  However, “Conquer Your Sugar Cravings With This Simple Step.”  Conquer is an active and emotionally powerful word.  Readers receive the benefit of feeling powerful and in control and it commands action.

The word YOU is a very powerful word.  It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires.  Instead of using I, Me or We in your headlines, use You.  Using the headline example above compare the two options “Conquer Your Sugar Cravings With This Simple Step. “Conquer Sugar Cravings with Our System”

People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.

Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece.  Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.

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