Ian Campbell
0430 584 143

I.C. Enterprises

Business Strategies For A Digital Age

4 Things We Need To Know Before Designing Your Website

4 things we need to know to design your websiteDesigning your website should be a quick and exciting experience, but all too often we find clients are not prepared with what we need to get the ball rolling. This can take it from an enjoyable experience to one filled with delays and frustration for you and us both. The design process is more than just “throwing something together” and involves working together with you to create a great looking and functional online representation of your business.

Here is a list of 4 things we need to know before we can design your website.

1: What Your Business Is About.

We don’t mean just from an industry point of view, but also from your own perspective. What are your goals? why did you start the business? who has say in your businesses running? These things may not be something you would think we need to know, but they add to our overall understanding of who you are and who your business is.

The more we know, the better we can recommend essential areas of your website and tailor it to your business needs.

2: What You Want The Website To Achieve.

This can range from a place people can find out more about you, to a website that you can blog on regularly to build your online presence. We need to know this so we can help you decide on the right type of website for your business that covers all your needs. Even if you think that you only want a “brochure” style website now, if what you want your site to achieve means needing to expand in the future, we will advise you on the best way to accomplish this now.We work closely with you to create a website that accomplishes your needs to inform, inspire, educate and guide your visitors to take the actions your business requires.

3: What Colours Does Your Business Already Use?

Colour choice is very important both from the psychological perspective and for your business branding. If you already have existing material for your business, such as business cards, brochures, pamphlets etc, we can use the same or similar colours in your website to keep your branding consistent across all areas.

There are also certain colours that should not be used on the internet that though they may look alright in print, do not work at all on the variety of monitors your website will be seen on.

4: What other sites do you think reflect what you want your website to look like?

We need to know what you have already seen on the internet that has made you go “This would be great for my site”.

Though we will not copy any existing websites, we can use these to help us with knowing what you are looking for and use them for ideas to come up with the right website for you and your business. Knowing what you like and being able to see what your thoughts are helps us to understand what you are looking for.

We will then discuss the pros and cons of these other sites as they would relate to your needs.

These are just 4 of the things we need to know before designing your website.

There are other things we will discuss through the creation process that will help us to design and implement the right website for you.

As we create customised websites, the more we know what you want and the more communication we have through the process, the better the end result will be for your online presence.

For more information, or to make an inquiry on how we can help your business online, please contact us.

24 Responses to 4 Things We Need To Know Before Designing Your Website

  • I love this! Definitely sharing this on my business page. Clients really don’t understand how important it is that they have a clear understanding of their business before we can help them visually express it. Very well written.

    • Thank you so much Cierra, clients really need to understand there is a process involved, and that includes knowing more about their business itself. Hopefully by sharing what we need we can help them to be better prepared for a successful project.

  • Sometimes we have to redesign our websites, or change colors, tweak layout. Good tips to consider.Someimes you have a vision and translating it is a challenge.

    • Absolutely Roslyn, and though most people seem to think it may be easy to translate, the more information we have to help with that, the better.

  • Thanks for sharing, Ian. I like what you’ve laid out for people. I hope to keep in touch and learn more.
    You are wise to lay out the necessary things to know before you can assist someone.

    • Thank you Cynthia, knowing what is important from my side of things will hopefully help create a better process with my clients when developing their online branding. Please do keep in touch and if you have any questions, please ask away as I am only too happy to help where I can. Your support is very much appreciated.

  • When we designed my website I worked with an Art Director who is a brilliant designer, and a web developer. That was very interesting! They spoke totally different languages. My site ended up to be gorgeous, however, we ran into many issues that were not circumventable with the theme we chose, so lots of conversations and redesigns had to happen. I love your points about thinking through what you are aiming for before you start. We did this, but really the issue was to recognize what is and isn’t always possible in the realm of bringing a design to fruition. It’s great that you offer this to people and walk them through the important questions before you begin. Next time, I will be building a site from scratch, without using a theme. Appreciate the reminders, Ian. Thanks!

    • It is interesting that you say your art director and web developer spoke totally different languages Beverley. I generally try to use language that is suitable for a client rather than talk in “industry” speak. I think being able to communicate without a language barrier helps to speed up the process no end. There are always limitations in the actual ability of web design that can affect an overall design concept. The idea of using a web developer is to help you understand these limitations beforehand and adapt your visualizations to accommodate them. Building a site from scratch is always a better proposition if you want it stand out and work in a particular way. πŸ™‚

  • All great info to discuss before beginning web design. Love that you actually itemize that you want to know goals for the site – so many times people are in such a rush to get a site online that they don’t go through valuable planning exercises.

    • Goals for the website are so important Deb, the main reason for having a website is to get the visitor to complete an action. If we don’t know what your action is, how can we design the site in a way that will encourage users to complete it?

  • Excellent advice! As I am in the process of building my website and two websites for theatre companies, this is a great reminder. I often start with designing or redesigning pages without thinking of the whole.

    • Hi Lori Ann, yes it is important to look at the whole picture of what the website is meant to achieve when designing it. Glad this post reminded you of that. πŸ™‚

  • Great points! I like especially #4 finding other sites that you think reflect what you want your website to look like. This is a time-saver and great way to start I think! Keep adjusting my website but I agree with you that it’s very important to understand all the 4 points before designing a website. Thanks for sharing!

    • Absolutely Kaz, inspiration comes from many sources and other sites are definitely a way to get ideas for your own. A website is a fluid asset and adjusting it as you build your business is important. Thanks for commenting. πŸ™‚

  • Hi Ian,
    Great tips that are often overlooked. Our website was designed by my business partner’s husband whonis slso in the graphic design field. We were able to answer a lot of the questions you presented in your article. I also learned the importance of including how your services will make people feel on the top of the first page of the website.

    • Hi Sharise, yes these tips are easily overlooked in the excitement of creating a new website, however they are an important part of the whole “bigger picture”. Thanks for your comment. πŸ™‚

  • Hi Ian,

    These are some awesome tips that you need before you design your website πŸ™‚ I 100% agree with you that you need to have all of these to make sure your site is set up for success πŸ™‚ Great post!

    • Thanks Joan, without all these things you are not creating the best experience for your website, or for the creation process. Glad you liked this and thanks for the comment. πŸ™‚

  • Thank you Ian, for these great tips to consider for web design. I know color is very important for branding my business. And you’re so right, when you say that the website design has to help visitors navigate with a particular purpose in mind. I need to add a free e-book to help build my email list, still haven’t done it.

    • Your welcome Renee, there are a few things often forgotten in the web design pathway. I hope this has helped with a few of them. πŸ™‚

  • These are great tips. To often my client start with “I have to have a website” but they have no idea what that means. They waste time, energy and money designing websites that don’t work for their business.

    • Absolutely Heather, I find the same issue here. A client will contact me and say they need a website, but do not know why they need it or what they need to provide to help the process. Thank you for your comment.

  • Great post! It is so important to educate clients about what we need to fulfill their needs. What seems like second nature and common sense to service providers isn’t always so obvious to those we serve.

    • Most certainly Niquenya, we tend not to think of the things we find “normal” from the client perspective at times.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

These are some of our client websites

The client wanted this site to stand out and "pop", so it was designed using a bright, vibrant colour scheme and cusom designed images. The site was created as a multi-page "static" site.
This website is a redesign in progress but based on a CMS platform. The plan is to give the website a makeover that will add a new look and better functionality to it.
DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.