I.C. Enterprises

Business Strategies For A Digital Age

4 Things We Need To Know Before Designing Your Website

4 things we need to know to design your websiteDesigning your website should be a quick and exciting experience, but all too often we find clients are not prepared with what we need to get the ball rolling. This can take it from an enjoyable experience to one filled with delays and frustration for you and us both. The design process is more than just “throwing something together” and involves working together with you to create a great looking and functional online representation of your business.

Here is a list of 4 things we need to know before we can design your website.

1: What Your Business Is About.

We don’t mean just from an industry point of view, but also from your own perspective. What are your goals? why did you start the business? who has say in your businesses running? These things may not be something you would think we need to know, but they add to our overall understanding of who you are and who your business is.

The more we know, the better we can recommend essential areas of your website and tailor it to your business needs.

2: What You Want The Website To Achieve.

This can range from a place people can find out more about you, to a website that you can blog on regularly to build your online presence. We need to know this so we can help you decide on the right type of website for your business that covers all your needs. Even if you think that you only want a “brochure” style website now, if what you want your site to achieve means needing to expand in the future, we will advise you on the best way to accomplish this now.We work closely with you to create a website that accomplishes your needs to inform, inspire, educate and guide your visitors to take the actions your business requires.

3: What Colours Does Your Business Already Use?

Colour choice is very important both from the psychological perspective and for your business branding. If you already have existing material for your business, such as business cards, brochures, pamphlets etc, we can use the same or similar colours in your website to keep your branding consistent across all areas.

There are also certain colours that should not be used on the internet that though they may look alright in print, do not work at all on the variety of monitors your website will be seen on.

4: What other sites do you think reflect what you want your website to look like?

We need to know what you have already seen on the internet that has made you go “This would be great for my site”.

Though we will not copy any existing websites, we can use these to help us with knowing what you are looking for and use them for ideas to come up with the right website for you and your business. Knowing what you like and being able to see what your thoughts are helps us to understand what you are looking for.

We will then discuss the pros and cons of these other sites as they would relate to your needs.

These are just 4 of the things we need to know before designing your website.

There are other things we will discuss through the creation process that will help us to design and implement the right website for you.

As we create customised websites, the more we know what you want and the more communication we have through the process, the better the end result will be for your online presence.

For more information, or to make an inquiry on how we can help your business online, please contact us.

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These are some of our client websites

DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Key 2 Act
This was a conversion from a multi-page "static" site to a CMS system which allowed the client to do their own content updating. All the client colours and branding were maintained and the original site content was ported across into the same urls on the new site to keep search engine listings.