I.C. Enterprises

Business Strategies For A Digital Age

4 Tips On Your Video Production

Here are four tips on your video production that you should follow.

While it’s true your business videos do not have to be “Hollywood Masterpieces” there are still some things you need to take into account when creating them.

Planning: You should take the time to plan them out well. What are you going to say or show? Who do you want to see them, what do you want the viewer to do at the end of the video.

Scripting: even if it has no voice over you need to plan the timing and order of the video so it flows well and makes sense.

Quality: Your content needs to be of good quality. High resolution images, HD screen captures, quality audio. These all make a difference.

Relevance: There is no point making a video if it does not help or appeal to your ideal client. Your video must have information that your target audience wants and needs.

Your videos represent your business, so make them count.

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These are some of our client websites

DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Key 2 Act
This was a conversion from a multi-page "static" site to a CMS system which allowed the client to do their own content updating. All the client colours and branding were maintained and the original site content was ported across into the same urls on the new site to keep search engine listings.