An Online Sales Strategy That Works
What is one thing every business wants when it comes to a sales strategy? They want it to work!
There are a million ways to do a million things, some are effective whilst others have you spinning around without acheiving anything.
A sales system should guide your site visitor along a pre-defined pathway that takes them on a trust building journey. This not only helps you make sales, but also creates a long term customer that will be more inclined to be a repeat buyer.
This is done in a step-by-step fasion and has been shown to actually work effectively.
1. Add value:
When people are looking for specific things on the internet it is usually to fill a need or a want. But they do not just choose the first thing they see that “may” address the need, they compare lots of different providers and make an informed decision. If you can provide clear, concise, helpful and informative information about your product, that helps people see not only that it can fulfil their need, but also how it will do it, then you are helping to build trust which will help with the decision process. People will read your content and will then be ready to follow the next step, which you set out when you made sure to….
2. Create a call to action:
It is one thing to provide quality value, but without a call to action you will not have an effective promotional item. It may surprise you to know this, but most people need to be shown the next step when they are looking to go further with you. It is not enough to just hope that when a reader has finished your article they will stuble upon your sales funnel, you need to provide a clear pathway for them to take the next step, which you created when you chose to….
3. Have an email opt-in:
An email list is a great way to keep your prospective customer engaged with you in a more personal way. For this to be successful, decide what kind of incentive you will give your subscriber, it could be a digital product, a email series or even a coupon if you have a store. Once your subscriber has signed up, they will then be ready for your…
Using an email autoresponder, you can continue to show her the benefits of your products/services at scheduled times. An autoresponder email series can be sent out in a drip feed type system that staggers the emails from when they subscribed. It is important you do not use your emails to hard sell, but rather to continue the trust building with most of them and only have sales on a few after you have built a connection. Once you have done this (it normally takes around 7 emails to convert a subscriber to a buyer), you can then continue to…
5. Follow up:
Whether your subscriber becomes a customer intitally from your email series or not doesn’t mean that is the end of it. You can also use your emails to inform about similar items, upcoming promotions, competitions and updated products. You do this in a conversational way rather than a hard sell. Sometimes, it takes quite a while for someone to actually buy something from you so giving them some other options can make the difference.
Implementing this sytem is not hard to do, once you have an email series set up it does most of the work for you allowing you to concentrate on getting people to subscibe through your value adding content. I suggest using a content schedule to provide regular value on your website and share it through social media channels and other areas your prospective customer may be frequenting. You can also use paid services such as Facebook and Google ads to direct people to your content or directly to your opt-in.
If you want more information on how to plan and create an online sales strategy that works, contact us today for an obligation free quote.