In this article, I would like to share with you a case study on what I observed a few years ago in the electrical retail sector regarding low price vs high value. This was something that I was interested in knowing and I was in the right place at the right time to observe it in action.
I was told a long time… Continue reading
Change is something that can cause fear to even the most seasoned of life travelers, many think that change is not a positive thing and do not like the disruption to their regular routine. However, change can be a positive if you look at it the right way.
It is easy to become stagnant, to fall into a rut of doing the same thing over… Continue reading
The first part of any online strategy for your business is having your own website to send people to.
This is simply not negotiable and must be a priority to start your online branding and promotion.
People look online when looking for products and services and though some may think this is purely for a price comparison the truth is that you can have higher… Continue reading
To fully integrate all of these words into a successful online business you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.
So, we all know that at the core of a successful website, traffic is the most essential thing. After ensuring that you have a… Continue reading
Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!
The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’… Continue reading
Blogging and content creation is the new way to create success for your marketing.
No doubt you have heard that if you are not creating content, your site won’t rank in search engines, your customers and leads will lose interest and trust in you, you will miss out on valuable extra website pages to have calls to action on and you will not have anything… Continue reading
If there is one thing we do know when it comes to marketing your business online, it’s that you need to find your ideal audience. This is similar to creating an ideal customer persona (you can see mine here), but is more related to how to attract the right people to your business content and sales funnel.
This is not only applicable in… Continue reading
Building your own business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive, I can do this, mindset.
Easier said than done sometimes, but you can do it!
Below are 5 keys to help you create and sustain a… Continue reading
We are often told that to be more successful with our content based marketing, we need to have a clear call to action (CTA) on every piece we create. To get people to take the next step, they need to be guided along the pathway. This is done by creating a Call To Action that specifically tells your viewer what they should do next.
On… Continue reading