I.C. Enterprises

Business Strategies For A Digital Age

Why Change Can Be Good

Change is something that can cause fear to even the most seasoned of life travelers, many think that change is not a positive thing and do not like the disruption to their regular routine. However, change can be a positive if you look at it the right way.

It is easy to become stagnant, to fall into a rut of doing the same thing over… Continue reading

7 Surefire Ways To Increase Your Traffic

  • Internet.
  • Customers.
  • Profit.

To fully integrate all of these words into a successful online business you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that at the core of a successful website, traffic is the most essential thing. After ensuring that you have a… Continue reading

Top 15 Ways To Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’… Continue reading

Writing Great Blog Posts – A Step By Step Guide

Blogging and content creation is the new way to create success for your marketing.

No doubt you have heard that if you are not creating content, your site won’t rank in search engines, your customers and leads will lose interest and trust in you, you will miss out on valuable extra website pages to have calls to action on and you will not have anything… Continue reading

Finding Your Ideal Audience

If there is one thing we do know when it comes to marketing your business online, it’s that you need to find your ideal audience. This is similar to creating an ideal customer persona (you can see mine here), but is more related to how to attract the right people to your business content and sales funnel.

This is not only applicable in… Continue reading

What Is A Call To Action

We are often told that to be more successful with our content based marketing, we need to have a clear call to action (CTA) on every piece we create. To get people to take the next step, they need to be guided along the pathway. This is done by creating a Call To Action that specifically tells your viewer what they should do next.

On… Continue reading

1 2 3 7


These are some of our client websites

DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Key 2 Act
This was a conversion from a multi-page "static" site to a CMS system which allowed the client to do their own content updating. All the client colours and branding were maintained and the original site content was ported across into the same urls on the new site to keep search engine listings.