I.C. Enterprises

Business Strategies For A Digital Age

The Problem With Not Having An Online Strategy And How To Create One

We hear all the time as small business owners that creating an online presence involves building your branding and promoting trust with your prospective leads, but to do this we need to have a strategy as without on, we are doomed to failure.

The online marketing process requires a structure and consistency, without either it becomes less effective and more time consuming. A lot… Continue reading

An Online Sales Strategy That Works

What is one thing every business wants when it comes to a sales strategy? They want it to work!

There are a million ways to do a million things, some are effective whilst others have you spinning around without acheiving anything.

A sales system should guide your site visitor along a pre-defined pathway that takes them on a trust building journey. This not only helps… Continue reading

Using Social Media As A Business Tool

Social Media Is A Tool To Get Customers And Clients!

Social media is still one of the best overall tools to get more people to see your business and helps increase website visitors and customer interaction with your brand.

Let’s go through how to make Social Media work for your business.

Have A Plan

I am sure you have heard the old adage “If you… Continue reading

Are You Missing Out On Customers Online

Is your business website capturing leads using a sales funnel?

The sales system of most successful online businesses looks something like the following:

  • Get visitors to their website
  • Provide valuable information
  • Ask them to sign up to a email list
  • Provide more valuable information
  • Make some sales

Sounds really simple doesn’t it, but I come across so many websites that do not have a system… Continue reading

5 Steps To Create Content That Provides Value And Gets Visitors To Your Site

Content marketing has been said to be an essential part of any online strategy for the years ahead, but not all content is created equally.

In this article you will see that cretaing valuable content can increase your lead generation. Creating content that your site visitor wants to read is the key to increasing your lead generation. If your readers are not interested in what… Continue reading

Are You Interested In Improving Your Online Marketing?

Sometimes we are a bit sceptical about taking a chance even if we know it may improve our situation. There are a lot of dodgy operators out there who will take your hard earned money and not actually provide the promised value to you. But does this mean you should look at every opportunity in a negative way?

I have been studying online marketing for… Continue reading

Should You Use An SEO Service Or Do It Yourself

A lot of people don’t seem to understand that SEO is a long term, ongoing strategy that will not necessarily see their website at number one for popular search terms but can help with long tail search results.

There are a multitude of companies out there who promise they will increase your websites rank to #1 quickly and easily, with no effort required by you.… Continue reading

Why Do I need A Website – I Do Social Networking

This is a question I come across quite often from small business owners who regularly spend time building and engaging with their audience on Social Media. They are under the assumption that having lot’s of fans/followers on social networks will bring new customers to their businesses without the need to spend money creating and maintaining a website. 

Over the last few years, there has… Continue reading

Portfolio

These are some of our client websites


DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Imoshun
Clean, fresh and updatable were the client requirements for this website. A customised CMS system was used with a custom "stark" theme. All site content has been posted by the site owners.