We hear all the time as small business owners that creating an online presence involves building your branding and promoting trust with your prospective leads, but to do this we need to have a strategy as without on, we are doomed to failure.
What is one thing every business wants when it comes to a sales strategy? They want it to work!
There are a million ways to do a million things, some are effective whilst others have you spinning around without acheiving anything.
A sales system should guide your site visitor along a pre-defined pathway that takes them on a trust building journey. This not only helps… Continue reading
Ok, now I know the title of this post may be a little controversial to some of the things Social Media “experts” sometimes tell you, but do you honestly know what the true use of Social Media is for your business?
Now, the most common things I have heard people say when asked this question is that you should use Social Media to
- Build trust… Continue reading
I often talk about sales systems and why people should have one set up online for their business, but still there seems to be some confusion or doubt as to why it is an essential part of your online marketing. In this post I will explain what a sales system is, and how it works to convert your website visitors into customers.
What Is A… Continue reading
Social Media Is A Tool To Get Customers And Clients!
Social media is still one of the best overall tools to get more people to see your business and helps increase website visitors and customer interaction with your brand.
Let’s go through how to make Social Media work for your business.
Have A Plan
I am sure you have heard the old adage “If you… Continue reading
Is your business website capturing leads using a sales funnel?
The sales system of most successful online businesses looks something like the following:
- Get visitors to their website
- Provide valuable information
- Ask them to sign up to a email list
- Provide more valuable information
- Make some sales
Sounds really simple doesn’t it, but I come across so many websites that do not have a system… Continue reading
Content marketing has been said to be an essential part of any online strategy for the years ahead, but not all content is created equally.
In this article you will see that cretaing valuable content can increase your lead generation. Creating content that your site visitor wants to read is the key to increasing your lead generation. If your readers are not interested in what… Continue reading
Sometimes we are a bit sceptical about taking a chance even if we know it may improve our situation. There are a lot of dodgy operators out there who will take your hard earned money and not actually provide the promised value to you. But does this mean you should look at every opportunity in a negative way?
I have been studying online marketing for… Continue reading
A lot of people don’t seem to understand that SEO is a long term, ongoing strategy that will not necessarily see their website at number one for popular search terms but can help with long tail search results.
There are a multitude of companies out there who promise they will increase your websites rank to #1 quickly and easily, with no effort required by you.… Continue reading
This is a question I come across quite often from small business owners who regularly spend time building and engaging with their audience on Social Media. They are under the assumption that having lot’s of fans/followers on social networks will bring new customers to their businesses without the need to spend money creating and maintaining a website.
Over the last few years, there has… Continue reading