I.C. Enterprises

Business Strategies For A Digital Age

How to Write Content for Your Website

Adding new, fresh and relevant content to your website is a great way to get information to visitors and also increases your search rankings.

In this series I will be providing tips, tricks and solid information on getting your website working better for your business and using your website as the marketing tool it is meant to be. I will be providing new articles on… Continue reading

Twitter For Your Business

Ahhh Twitter, one of the most under utilized social media portals out of them all. Why, because most people don’t really understand how to use it and believe it to be harder than it is. However, like other social media sites, Twitter can be very effective in helping to build your business when used effectively.

One thing people seem to struggle with when it comes… Continue reading

Getting People to Visit Your Website

 

What does it take to get people to your website?

A lot of people seem to be under the impression that “if you build it, they will come…”. This may work in movies with baseball fields, but in real life things are a little different.

Having a website does not automatically mean that you are going to get hundreds of visitors straight off, your… Continue reading

Likes Followers and Fans

Likes / Fans / Followers on Social Media. We all strive to get more people to like our pages as we are still in the mindset that this is a measurement of success. However, you can have thousands of page likers and still not have an effective page.

The key to your page being effective and getting your message out lies with fan engagement. There… Continue reading

What Is A Blog

The other day I was asked by one of my Facebook friends “What is a blog?”. I thought it was quite interesting that even people living in this age of technology, where we take so much for granted, still are unaware of things we in the industry just presume everyone knows. It is our own fault for being so caught up in what we do,… Continue reading

Using Content For Search Engine Ranking

Search engines love content; in fact Google has been quite forthcoming over the years that their algorithms target content as one of the ranking criteria for the search results. But you have to be smart about it for it to work.

Below is a list of important things that you should consider when creating content for your website:

Make sure it is original. Google penalizes… Continue reading

Getting The Message Out From Your Facebook Page

Facebook pages are the business side of the Facebook network, designed primarily for business usage; they are also used for non-profits or other groups such as musical bands, theatre groups, schools or even geographical areas.

The most important aspect of a Facebook page for businesses is that people find your page and “like” it, becoming “Fans” of your business. This is useful because when they… Continue reading

The Basics of Facebook Likes

When you are browsing around on Facebook, you may see updates on your friends profile wall which are from business pages they have “liked”. This is the main reason that most page owners are always requesting that people like their page, so they can be seen on other peoples timeline.

Mostly, marketing is a numbers game, especially on Facebook when trying to get to people… Continue reading

Portfolio

These are some of our client websites


DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Imoshun
Clean, fresh and updatable were the client requirements for this website. A customised CMS system was used with a custom "stark" theme. All site content has been posted by the site owners.