Ian Campbell
0430 584 143

I.C. Enterprises

Business Strategies For A Digital Age


7 Surefire Ways To Increase Your Traffic

  • Internet.
  • Customers.
  • Profit.

To fully integrate all of these words into a successful online business you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that at the core of a successful website, traffic is the most essential thing. After ensuring that you have a… Continue reading

Top 15 Ways To Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’… Continue reading

Using Off-Line Marketing To Promote Your Website

Most Internet Marketers seem to think of website promotion as just submitting to search engines, directories, link building and advertising in ezines or banner exchanges.

It is a known fact that most people in the world use most of their time off-line. They read newspapers, magazines, listen to radio and watch TV, talk with their friends, neighbors and family. Not all the time is spent… Continue reading

Are You Missing Out On Customers Online

Is your business website capturing leads using a sales funnel?

The sales system of most successful online businesses looks something like the following:

  • Get visitors to their website
  • Provide valuable information
  • Ask them to sign up to a email list
  • Provide more valuable information
  • Make some sales

Sounds really simple doesn’t it, but I come across so many websites that do not have a system… Continue reading

Are You Interested In Improving Your Online Marketing?

Sometimes we are a bit sceptical about taking a chance even if we know it may improve our situation. There are a lot of dodgy operators out there who will take your hard earned money and not actually provide the promised value to you. But does this mean you should look at every opportunity in a negative way?

I have been studying online marketing for… Continue reading

Should You Use An SEO Service Or Do It Yourself

A lot of people don’t seem to understand that SEO is a long term, ongoing strategy that will not necessarily see their website at number one for popular search terms but can help with long tail search results.

There are a multitude of companies out there who promise they will increase your websites rank to #1 quickly and easily, with no effort required by you.… Continue reading

Why Do I need A Website – I Do Social Networking

This is a question I come across quite often from small business owners who regularly spend time building and engaging with their audience on Social Media. They are under the assumption that having lot’s of fans/followers on social networks will bring new customers to their businesses without the need to spend money creating and maintaining a website. 

Over the last few years, there has… Continue reading

Here Are Three More Ideas For Powerful Headlines

Three Simple Steps to Write Headlines That Sell

Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems?  Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.

Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems. … Continue reading

3 Tips For Creating Powerful Headlines That Sell

You have but mere seconds to capture a prospect’s attention.  One of the single most powerful tools you have to accomplish this task is your headline.  There are several keys to a compelling, and selling, headline and here are 3 tips to help you get the job done. 

#1  Tap into Your Prospects’ Emotions

According to psychologists our buying… Continue reading

These are some of our client websites

The client wanted this site to stand out and "pop", so it was designed using a bright, vibrant colour scheme and cusom designed images. The site was created as a multi-page "static" site.
This website is a redesign in progress but based on a CMS platform. The plan is to give the website a makeover that will add a new look and better functionality to it.
DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.