I.C. Enterprises

Business Strategies For A Digital Age


How to Write Content for Your Website

Adding new, fresh and relevant content to your website is a great way to get information to visitors and also increases your search rankings.

In this series I will be providing tips, tricks and solid information on getting your website working better for your business and using your website as the marketing tool it is meant to be. I will be providing new articles on… Continue reading

What Is A Blog

The other day I was asked by one of my Facebook friends “What is a blog?”. I thought it was quite interesting that even people living in this age of technology, where we take so much for granted, still are unaware of things we in the industry just presume everyone knows. It is our own fault for being so caught up in what we do,… Continue reading

Marketing Your Business with Articles – 12 Tips to make it Easier

Imagine being able to reach hundreds maybe even thousands of people all looking for your product or service. Then getting them all revved up and eager to get their hands on it! 

That is exactly what marketing with articles can do for your business.  

Writing and submitting articles can be one of the fastest most effective ways to get traffic to your website. There are tremendous benefits to writing articles. Especially for your online marketing campaign. 

In this article we will go over twelve tips that will guide you through choosing a topic, relating it to your business and then writing the right content to make everyone that reads your article want to run straight to your order page.  

  Continue reading

3 Steps to Improve Your Sales Funnel

When it comes to marketing your business online, a hit and miss approach is not the best approach to obtaining and converting more customers. You need to have a total system in place that allows you to get people to listen to what you have to say and take measurable actions in your sales funnel.

To start with, you need to know what… Continue reading

Marketing Your Business

Marketing your business on the internet is all about doing things that are going to create interest in your products and services and encouraging people to want to learn more. They do this by visiting your website to see what you are offering and how your products or services can benefit them.

This is achieved by using a variety of techniques including Social Media, Paid… Continue reading

6 Ways To Drive Targeted Traffic To Your Website

Although it is important to generate high volumes of traffic to a website, it is important for this traffic be targeted such that the people who visit your website are likely to buy the services and products you offer on your website.

Since promoting your website can take some effort and money, you don’t want just anyone to visit your site. Instead, you only… Continue reading

These are some of our client websites

DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Key 2 Act
This was a conversion from a multi-page "static" site to a CMS system which allowed the client to do their own content updating. All the client colours and branding were maintained and the original site content was ported across into the same urls on the new site to keep search engine listings.