I.C. Enterprises

Business Strategies For A Digital Age


Why Change Can Be Good

Change is something that can cause fear to even the most seasoned of life travelers, many think that change is not a positive thing and do not like the disruption to their regular routine. However, change can be a positive if you look at it the right way.

It is easy to become stagnant, to fall into a rut of doing the same thing over… Continue reading

Finding Your Ideal Audience

If there is one thing we do know when it comes to marketing your business online, it’s that you need to find your ideal audience. This is similar to creating an ideal customer persona (you can see mine here), but is more related to how to attract the right people to your business content and sales funnel.

This is not only applicable in… Continue reading

What Is A Call To Action

We are often told that to be more successful with our content based marketing, we need to have a clear call to action (CTA) on every piece we create. To get people to take the next step, they need to be guided along the pathway. This is done by creating a Call To Action that specifically tells your viewer what they should do next.

On… Continue reading

10 Tips For More Website Visitors

What can you do to get your website seen by more people?

There is nothing mystical about getting people to visit your website, though some will try to tell you it is a black art that only they can do.

Following the tips below with enthusiasm and consistency will reward your efforts and help get the word out about your website both online and offline.… Continue reading

Your Website Traffic Quantity Versus Quality

You know that to be effective with your website, you have to get people to look at it. Without traffic the best website in the world cannot actually do what it was designed to do, increase your leads and customers.

However, there seems to be two different thoughts on the type of traffic you actually get on your website. On the one side there are… Continue reading

The Problem With Not Having An Online Strategy And How To Create One

We hear all the time as small business owners that creating an online presence involves building your branding and promoting trust with your prospective leads, but to do this we need to have a strategy as without on, we are doomed to failure.

The online marketing process requires a structure and consistency, without either it becomes less effective and more time consuming. A lot… Continue reading

An Online Sales Strategy That Works

What is one thing every business wants when it comes to a sales strategy? They want it to work!

There are a million ways to do a million things, some are effective whilst others have you spinning around without acheiving anything.

A sales system should guide your site visitor along a pre-defined pathway that takes them on a trust building journey. This not only helps… Continue reading

These are some of our client websites

DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Key 2 Act
This was a conversion from a multi-page "static" site to a CMS system which allowed the client to do their own content updating. All the client colours and branding were maintained and the original site content was ported across into the same urls on the new site to keep search engine listings.