Change is something that can cause fear to even the most seasoned of life travelers, many think that change is not a positive thing and do not like the disruption to their regular routine. However, change can be a positive if you look at it the right way.
It is easy to become stagnant, to fall into a rut of doing the same thing over… Continue reading
The first part of any online strategy for your business is having your own website to send people to.
This is simply not negotiable and must be a priority to start your online branding and promotion.
People look online when looking for products and services and though some may think this is purely for a price comparison the truth is that you can have higher… Continue reading
If there is one thing we do know when it comes to marketing your business online, it’s that you need to find your ideal audience. This is similar to creating an ideal customer persona (you can see mine here), but is more related to how to attract the right people to your business content and sales funnel.
This is not only applicable in… Continue reading
Building your own business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive, I can do this, mindset.
Easier said than done sometimes, but you can do it!
Below are 5 keys to help you create and sustain a… Continue reading
We are often told that to be more successful with our content based marketing, we need to have a clear call to action (CTA) on every piece we create. To get people to take the next step, they need to be guided along the pathway. This is done by creating a Call To Action that specifically tells your viewer what they should do next.
On… Continue reading
What can you do to get your website seen by more people?
There is nothing mystical about getting people to visit your website, though some will try to tell you it is a black art that only they can do.
Following the tips below with enthusiasm and consistency will reward your efforts and help get the word out about your website both online and offline.… Continue reading
You know that to be effective with your website, you have to get people to look at it. Without traffic the best website in the world cannot actually do what it was designed to do, increase your leads and customers.
However, there seems to be two different thoughts on the type of traffic you actually get on your website. On the one side there are… Continue reading
We hear all the time as small business owners that creating an online presence involves building your branding and promoting trust with your prospective leads, but to do this we need to have a strategy as without on, we are doomed to failure.
What is one thing every business wants when it comes to a sales strategy? They want it to work!
There are a million ways to do a million things, some are effective whilst others have you spinning around without acheiving anything.
A sales system should guide your site visitor along a pre-defined pathway that takes them on a trust building journey. This not only helps… Continue reading
Ok, now I know the title of this post may be a little controversial to some of the things Social Media “experts” sometimes tell you, but do you honestly know what the true use of Social Media is for your business?
Now, the most common things I have heard people say when asked this question is that you should use Social Media to
- Build trust… Continue reading