I often talk about sales systems and why people should have one set up online for their business, but still there seems to be some confusion or doubt as to why it is an essential part of your online marketing. In this post I will explain what a sales system is, and how it works to convert your website visitors into customers.
What Is A… Continue reading
Social Media Is A Tool To Get Customers And Clients!
Social media is still one of the best overall tools to get more people to see your business and helps increase website visitors and customer interaction with your brand.
Let’s go through how to make Social Media work for your business.
Have A Plan
I am sure you have heard the old adage “If you… Continue reading
Content marketing has been said to be an essential part of any online strategy for the years ahead, but not all content is created equally.
In this article you will see that cretaing valuable content can increase your lead generation. Creating content that your site visitor wants to read is the key to increasing your lead generation. If your readers are not interested in what… Continue reading
I have been working in the web design field for a long time (my first design was way back in the ’90s) and have seen a variety of different customer types come through my business. From the “I don’t know what I want, just make something” clients through to the “I want this, I want it NOW, I will send you what you need when… Continue reading
In my last post on this subject (Using Email for marketing – Part 1) I explained why just connecting with your customers on social sites like Facebook is not neccesarily getting your message out to as many people as you may think, and that one of the best methods to communicate is email.
So how do you use email to help with customer… Continue reading
A short customer relations post that explains where a lot of small businesses fall down.
For any small business, customers are the lifeblood that keeps them going. This is true no matter what your business model is, be it B2B, B2C or both.
There is still a huge amount of small businesses that “drop the ball” when it comes to customer relations. With… Continue reading
What does it take to get people to your website?
A lot of people seem to be under the impression that “if you build it, they will come…”. This may work in movies with baseball fields, but in real life things are a little different.
Having a website does not automatically mean that you are going to get hundreds of visitors straight off, your… Continue reading
Search engines love content; in fact Google has been quite forthcoming over the years that their algorithms target content as one of the ranking criteria for the search results. But you have to be smart about it for it to work.
Below is a list of important things that you should consider when creating content for your website:
Make sure it is original. Google penalizes… Continue reading