I.C. Enterprises

Business Strategies For A Digital Age


Using Social Media As A Business Tool

Social Media Is A Tool To Get Customers And Clients!

Social media is still one of the best overall tools to get more people to see your business and helps increase website visitors and customer interaction with your brand.

Let’s go through how to make Social Media work for your business.

Have A Plan

I am sure you have heard the old adage “If you… Continue reading

5 Steps To Create Content That Provides Value And Gets Visitors To Your Site

Content marketing has been said to be an essential part of any online strategy for the years ahead, but not all content is created equally.

In this article you will see that cretaing valuable content can increase your lead generation. Creating content that your site visitor wants to read is the key to increasing your lead generation. If your readers are not interested in what… Continue reading

Do You Have An Ideal Client

I have been working in the web design field for a long time (my first design was way back in the ’90s) and have seen a variety of different customer types come through my business. From the “I don’t know what I want, just make something” clients through to the “I want this, I want it NOW, I will send you what you need when… Continue reading

Using Email for Marketing – Part 1

A short customer relations post that explains where a lot of small businesses fall down.

For any small business, customers are the lifeblood that keeps them going. This is true no matter what your business model is, be it B2B, B2C or both.

The Problem…

There is still a huge amount of small businesses that “drop the ball” when it comes to customer relations. With… Continue reading

Getting People to Visit Your Website


What does it take to get people to your website?

A lot of people seem to be under the impression that “if you build it, they will come…”. This may work in movies with baseball fields, but in real life things are a little different.

Having a website does not automatically mean that you are going to get hundreds of visitors straight off, your… Continue reading

Using Content For Search Engine Ranking

Search engines love content; in fact Google has been quite forthcoming over the years that their algorithms target content as one of the ranking criteria for the search results. But you have to be smart about it for it to work.

Below is a list of important things that you should consider when creating content for your website:

Make sure it is original. Google penalizes… Continue reading

These are some of our client websites

DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Key 2 Act
This was a conversion from a multi-page "static" site to a CMS system which allowed the client to do their own content updating. All the client colours and branding were maintained and the original site content was ported across into the same urls on the new site to keep search engine listings.