Does What You’re Doing Make You Money Or Save You Money?
In this age of so called “quick fix” solutions to creating leads and getting people to see what you offer through your business, it is easy to lose sight of the older “tried and true” business principles that should be the fundamentals of every business.
One of these principles is working out if what you are doing for your business, especially when starting something new, is going to do one of two things.
Make you money
Save you money
Let’s take the creation of a website to use as an example. There still seems to be quite a few businesses that think a website is a waste of money, and simply do not see the value in having one. Instead all they see is the cost of creating and maintaining it, and fail to envisage the benefits it will provide in both of the above principles.
So how exactly can we apply creating a website for your business to this principle?
Glad you asked….
1: How a Website can Make You Money
A website is usually your first point of contact with a prospective customer and can make all the difference in whether they decide to buy from you. Statistics show that at least 65% of purchasers will investigate a product or service online before actually committing to buy it. This means that no matter what your product and service is, there is most likely people looking for it on the internet.
With a website for your business, you can tell the prospective customer about what you offer, provide testimonials, and use photos to showcase your products/services. You can also provide contact and location details to ensure the visitor knows exactly where you are and what areas your business covers.
This may be just what the visitor needs to make a decision to buy from you rather than from another business that does not have an online presence.
2: How a Website can Save You Money
The world is a busy place and as a business owner you realise that time is money. If you use your website to start the sales process with a prospective customer then it will take less physical time for you to make a sale. The people who have found your website, looked through your products and services, and then contact you have already made the decision to buy leaving you to just close the sale rather than having to go through the whole process from scratch.
Your website can also be used to address any questions or concerns your visitor may have, meaning they do not need to ring or visit to ask questions from you or your staff, this gives you back time that would be spent answering the same questions over and over.
Therefore, a website is a part of your business that can both make you money and save you money.
Something to think about.
No matter what you are doing for your business, be it a website, a flyer, Social Media or any other process you should always ask yourself if it will either make you money or save you money. Spending time on things which do not address either of these two things may just be taking your time away from doing the things that will.
Please take the time to share this article, it is always greatly appreciated. Ian 🙂