Ian Campbell
0430 584 143

I.C. Enterprises

Business Strategies For A Digital Age

Does What You’re Doing Make You Money Or Save You Money?

Make money or save moneyIn this age of so called “quick fix” solutions to creating leads and getting people to see what you offer through your business, it is easy to lose sight of the older “tried and true” business principles that should be the fundamentals of every business.

One of these principles is working out if what you are doing for your business, especially when starting something new, is going to do one of two things.

Make you money
or
Save you money

Let’s take the creation of a website to use as an example. There still seems to be quite a few businesses that think a website is a waste of money, and simply do not see the value in having one. Instead all they see is the cost of creating and maintaining it, and fail to envisage the benefits it will provide in both of the above principles.

So how exactly can we apply creating a website for your business to this principle?

Glad you asked….

1: How a Website can Make You Money

A website is usually your first point of contact with a prospective customer and can make all the difference in whether they decide to buy from you. Statistics show that at least 65% of purchasers will investigate a product or service online before actually committing to buy it. This means that no matter what your product and service is, there is most likely people looking for it on the internet.

With a website for your business, you can tell the prospective customer about what you offer, provide testimonials, and use photos to showcase your products/services. You can also provide contact and location details to ensure the visitor knows exactly where you are and what areas your business covers.

This may be just what the visitor needs to make a decision to buy from you rather than from another business that does not have an online presence.

2: How a Website can Save You Money

The world is a busy place and as a business owner you realise that time is money. If you use your website to start the sales process with a prospective customer then it will take less physical time for you to make a sale. The people who have found your website, looked through your products and services, and then contact you have already made the decision to buy leaving you to just close the sale rather than having to go through the whole process from scratch.

Your website can also be used to address any questions or concerns your visitor may have, meaning they do not need to ring or visit to ask questions from you or your staff, this gives you back time that would be spent answering the same questions over and over.

Therefore, a website is a part of your business that can both make you money and save you money.

Something to think about.

No matter what you are doing for your business, be it a website, a flyer, Social Media or any other process you should always ask yourself if it will either make you money or save you money. Spending time on things which do not address either of these two things may just be taking your time away from doing the things that will.

Please take the time to share this article, it is always greatly appreciated. Ian 🙂

13 Responses to Does What You’re Doing Make You Money Or Save You Money?

  • Websites certainly can save you money as well as make you money and gain back valuable time. A great website can act as your customer service rep, appointment setter, and sales force. Nice post!

  • Like you, I look at things that can save me money and are worth the cost. I’ve invested large amounts in both my website and my book and at times do wonder if it is all worth it. It depends what your product or service is and I agree that it is important to invest money in the things that will ultimately make you money. The key is always to have what others want and need and then the way to drive them to your site so they can see it. Thanks for the post, Ian. It is good to bring perspective so that we choose wisely. Especially when it comes to spending and making money.

    • Absolutely Beverley! The main thing is to invest wisely in things that will work on either or both of the principles here. We should always aim to get the best return on our investment in any area of business. Thanks for your comment. 🙂

  • Websites are great tools to provide info for clients and prospective clients; prospects can feel as though they know you just by the info you’re including on your site which moves them through the know, like, trust phases. And – your site can help minimize the time you spend with people who aren’t a good fit for you and your products / services. All of this saves you time and money as you build our client base. Good post, Ian!

    • Agree totally Deb, especially regarding minimising the time spent on people who are not a good fit for you. Glad you liked the post and thank you for your comment.

  • When I first started my business, I didnt know how important a website would be. I also didn’t know what I wanted it to look like. I just thought it should be a place to show our jewelry & allow people to shop. I didn’t understand social media marketing & so we used a temp,ate shopping cart. Saved $. Lost $. Took me too long to get the picture.

    • Great to see you understand the importance now Roslyn, a lot of people don’t understand exactly what a website can do for their business. Thanks for your comment. 🙂

  • Awesome post Ian! Just having a website or blog can help your brand in so many ways, for me it is where all of what my brand is about is 🙂 Thanks for sharing your awesome value !!!

  • Great article! After reading your blog, I asked myself “does my website make me money or save me money?” I understand that a website is very important for business and it needs to address problems that targeting customers have, so those are great questions to ask in order to create or improve my website! Thank you for sharing!

  • Hi Ian!
    Great post. I agree with you that nowadays, no matter what type of business you have, having a website is a must-do. The fact that your website can save you money as part of your social media marketing tools, and that it can ALSO make you money, is an added bonus!
    Best 🙂

  • Great blog Ian. Having a website has allowed us to make money. It’s a great feeling to five someone a business card and encourage them to check out your website.

  • Yes! I still am amazed at how many businesses, especially food establishments, do not invest in a website. We’ve actually chosen to not go to a place because we couldn’t find decent information about their menu online – we have food allergy issues in our family.

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