I.C. Enterprises

Business Strategies For A Digital Age

How To Really Use Social Media For Traffic To Your Website

Social Media versus Your Own WebsiteOk, now I know the title of this post may be a little controversial to some of the things Social Media “experts” sometimes tell you, but do you honestly know what the true use of Social Media is for your business?

Now, the most common things I have heard people say when asked this question is that you should use Social Media to

  • Build trust
  • Communicate with your customers
  • Create helpful content
  • Personalise your business
  • Build a following

However this is only a small part of what Social Media for business is really about!

Let’s say you have a great website with a built in blog, you post fairly regularly and get some traffic from the search engines. You also have a Facebook / GooglePlus / Twitter account where you also post regular standalone updates. Did you know that doing this on the social media channels actually doesn’t help your website traffic UNLESS you are linking back to it.

It is always better for traffic to post an article on your website and then link back to it than it is to post it directly to  Social Media.

The amount of times I have seen long, detailed and helpful posts on Facebook and GooglePlus that provide great information and are full of quality tips, but do not encourage further action and have only had a handful of views (Facebook reach is hopeless now unless you pay). From a business perspective this is a pointless waste of both your time and effort.

I recently had a conversation with a G+ friend who tried to tell me that instead of using my website as a blog, I should be writing long articles (posts) on G+ itself. Apparently that would help my ranking on G+ which would give me more trust and authority in my circles.

The thing that is inherently wrong with that scenario is that once people are in your circles, they often do not view your profile or visit your website where the actual sale happens!

So, how should you be using Social Media to get more traffic to your website?

Try these strategies:

  • Post articles to your website blog then share to Social Media
  • Try to use your website link in your Social updates
  • Comment on other peoples Social posts and (when relevant) add a link to a helpful post on your own site
  • Direct people to your site for more information on certain topics
  • Use teasers that make people want to know more about you, and direct them to your site

These are just a few strategies that will help you get traffic to your website from Social Media, and the true key to promoting your business online is getting people to come to your own website where you can teach them more about you and your services in a controlled environment.

For more help on getting the right strategy for your businesses online promotion, contact me today.

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DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Imoshun
Clean, fresh and updatable were the client requirements for this website. A customised CMS system was used with a custom "stark" theme. All site content has been posted by the site owners.