I.C. Enterprises

Business Strategies For A Digital Age

Likes Followers and Fans

Likes, Followers and FansLikes / Fans / Followers on Social Media. We all strive to get more people to like our pages as we are still in the mindset that this is a measurement of success. However, you can have thousands of page likers and still not have an effective page.

The key to your page being effective and getting your message out lies with fan engagement. There is no point having lots of page likes if no-one is liking, commenting or sharing your content. The way Facebook, twitter and Google+ work best is to have interaction on your content.

Your mission with social media for your business is to get your message seen by as many people as possible. To do this you need to have fans that will engage in some way with your messages. having 30 followers like and comment on your post is way more effective than having 300 followers do nothing!

So you need to plan your content to encourage people to think about what you are saying and to then interact with you. You can do this with leading questions, polls, information and with visual media (photos, video, etc).

Be someone your followers want to engage with and the rest will happen naturally.

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These are some of our client websites

DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Key 2 Act
This was a conversion from a multi-page "static" site to a CMS system which allowed the client to do their own content updating. All the client colours and branding were maintained and the original site content was ported across into the same urls on the new site to keep search engine listings.