I.C. Enterprises

Business Strategies For A Digital Age

Promoting Your Website Online Using Social And Sharing Sites

Search Engine OptimisationWe all want more visitors to our website because whether you are selling products or providing a service, it’s a numbers game. The more people who see what you are offering, the better the chance you will have more customers.

I have talked about basic social media and other forms of online advertising before, but have not really mentioned what I think are effective ones. So here is a list of sites I consider to be good ones for driving traffic to your site.

Surprisingly to some, the first on my list is NOT Facebook, but YouTube. YouTube uses video which is one of the most effective means of advertising your business.

Second is Facebook as it allows you to connect to your customers and when used properly, provides a great place to get links to your website.

My third best site is LinkedIn. LinkedIn is a social network of professionals who are business orientated. It can be used to connect with people in different areas and is fantastic for promoting yourself to other businesses.

Twitter is an excellent, though time consuming, way to keep in touch with people and allows you to keep followers updated on your products and services.

Google+ is up and coming, and should be considered – especially if your business is B to B related. Though it does not have the same membership quantity as Facebook yet, there are a lot of businesses already using it.

If you can create PowerPoint presentations of your products or services, then a site called Slideshare allows you to put them out on the net. Long a secret amongst Internet marketers, this site is fantastic for getting listed on Google and other search engines.

There are also quite a few photo sharing sites such as Pinterest which may be beneficial in promoting your business.

The key is to make sure that whichever combination of sites you use, you can keep them updated and active on a regular basis. All these sites require time and effort to use effectively, so think carefully about the amount of commitment you can put into maintaining an effective presence on them.

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These are some of our client websites

DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Key 2 Act
This was a conversion from a multi-page "static" site to a CMS system which allowed the client to do their own content updating. All the client colours and branding were maintained and the original site content was ported across into the same urls on the new site to keep search engine listings.