Ian Campbell
0430 584 143

I.C. Enterprises

Business Strategies For A Digital Age

Promoting Your Website Online Using Social And Sharing Sites

Search Engine OptimisationWe all want more visitors to our website because whether you are selling products or providing a service, it’s a numbers game. The more people who see what you are offering, the better the chance you will have more customers.

I have talked about basic social media and other forms of online advertising before, but have not really mentioned what I think are effective ones. So here is a list of sites I consider to be good ones for driving traffic to your site.

Surprisingly to some, the first on my list is NOT Facebook, but YouTube. YouTube uses video which is one of the most effective means of advertising your business.

Second is Facebook as it allows you to connect to your customers and when used properly, provides a great place to get links to your website.

My third best site is LinkedIn. LinkedIn is a social network of professionals who are business orientated. It can be used to connect with people in different areas and is fantastic for promoting yourself to other businesses.

Twitter is an excellent, though time consuming, way to keep in touch with people and allows you to keep followers updated on your products and services.

Google+ is up and coming, and should be considered – especially if your business is B to B related. Though it does not have the same membership quantity as Facebook yet, there are a lot of businesses already using it.

If you can create PowerPoint presentations of your products or services, then a site called Slideshare allows you to put them out on the net. Long a secret amongst Internet marketers, this site is fantastic for getting listed on Google and other search engines.

There are also quite a few photo sharing sites such as Pinterest which may be beneficial in promoting your business.

The key is to make sure that whichever combination of sites you use, you can keep them updated and active on a regular basis. All these sites require time and effort to use effectively, so think carefully about the amount of commitment you can put into maintaining an effective presence on them.

Leave a Reply

Your email address will not be published. Required fields are marked *

Portfolio
These are some of our client websites


AromaPendants
The client wanted this site to stand out and "pop", so it was designed using a bright, vibrant colour scheme and cusom designed images. The site was created as a multi-page "static" site.
Aspirus
This website is a redesign in progress but based on a CMS platform. The plan is to give the website a makeover that will add a new look and better functionality to it.
Carringbush Glass Gallery
A customised CMS system with specially created graphics and colours. The site has a jquery gallery to showcase designs.