A lot of people don’t seem to understand that SEO is a long term, ongoing strategy that will not necessarily see their website at number one for popular search terms but can help with long tail search results.

There are a multitude of companies out there who promise they will increase your websites rank to #1 quickly and easily, with no effort required by you.

Whilst it is possible to increase your sites ranking, you should be aware that a lot of these services play on your lack of knowledge to produce “results”.

One of my customers stories springs to mind in relation to this.

They were approached by an SEO company (before they became my customer) and were promised there “so-so” website would be at the top listing of Google search.

They paid an undisclosed amount to the company who then proceeded to apparently optimize the site (without actually changing anything) so it would rank higher.

After a couple of months went by, the customer contacted the SEO company and said they still did not see their site on search at all for many popular search terms relating to their business. The SEO company’s reply was “please type the term, followed by your site URL and you will see your listing is at number one”.

Needless to say this customer demanded their money back with the threat of legal action, but obviously this happens a lot and some people do not know that this is a trick.

So how do you not get ripped off with SEO?

My advice is to look at the bigger picture, and chase the smaller keyword phrases. If your business is about personal training for instance, it will take a lot of time, money and effort to even show up on the top 3 pages for that term.

But if you generate content related to longer keyword phrases that your prospective customer may be searching for, your results will be a lot more effective.

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