I.C. Enterprises

Business Strategies For A Digital Age

The Basics of Facebook Likes

Facebook Likes BasicsWhen you are browsing around on Facebook, you may see updates on your friends profile wall which are from business pages they have “liked”. This is the main reason that most page owners are always requesting that people like their page, so they can be seen on other peoples timeline.

Mostly, marketing is a numbers game, especially on Facebook when trying to get to people who may be interested in your business. Most pages use the “like” function to get their page details in front of as many people as possible, and hopefully create a snowball effect where the likers friends, and friends of friends will also like the page and therefore more people will see it. The page owner can then promote special deals, new products and services or special events to a wide audience.

Page likes are also good for networking. Say you have liked a page and you have your own page too, just leave a comment on the liked page and finish it with the @ symbol and your page name (no space between them) and your page name should come up when you start typing it in. This post will most likely get seen by most of the followers on the page you left the comment, and hopefully the page owner will also return the favour and like your page too.

Liking a page is a really simple thing to do, but there are some things you should know when you do it. A like on a page only really counts if it comes from your personal profile, a few people seem to do their page likes when logged in as their own page, but this does not benefit the page owner as much. So please try to do all your likes from your profile.

To like a page, there are a few ways to do it.

Facebook Page sharing

The first is to actually visit the page and like it using the “like button” at the top of the page. Another way is to like the page directly from another persons wall, hover over the page name and an option should come up to like it.

You can also like a page from their website if they have put a like button on it, simply click on the button and you will be asked to log into Facebook and will then be redirected back to the website you were on.

There is also the option to use Facebooks search function to find and like pages, simply search for the type of page you are looking for, go to the “pages” link on the left side to display any relevant pages and use the like this page option that diplays nect to the page name in the results.

You can also share a page if you wish, to a variety of places.

Your own Wall (timeline): Choosing this option creates a post on your profile (timeline). Control who can see your post by choosing an audience from the lock icon dropdown, and write an optional update in the open field.

On a friend’s Wall (timeline): This option lets you post the content to a friend’s profile (timeline). Type your friend’s name, and then an optional message in the open field.

To a group: This option lets you post the content to a group you’re a member of. Type the group’s name, and then an optional message in the open field.

With a private message: Use this option to share privately with an individual or small group of friends. Enter your friends’ names, and then an optional message in the open field.

To do this, when you are visiting a page you think may interest others, simply click on the “share” link on the lower left side of the page. A pop-up window will appear that gives you the options.

Any questions or comments regarding this subject, or a helpful hint or tip that I may have missed, please comment below.

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These are some of our client websites

DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Key 2 Act
This was a conversion from a multi-page "static" site to a CMS system which allowed the client to do their own content updating. All the client colours and branding were maintained and the original site content was ported across into the same urls on the new site to keep search engine listings.