Ian Campbell
0430 584 143

I.C. Enterprises

Business Strategies For A Digital Age

Using Off-Line Marketing To Promote Your Website

offline marketingMost Internet Marketers seem to think of website promotion as just submitting to search engines, directories, link building and advertising in ezines or banner exchanges.

It is a known fact that most people in the world use most of their time off-line. They read newspapers, magazines, listen to radio and watch TV, talk with their friends, neighbors and family. Not all the time is spent surfing on the internet.

To ignore the value of off-line marketing is to leave 65-70% of the money to be made from your website on the table.

Some suggestions for creating an off-line advertising/publicity campaign are :

  • Let your local papers know that you have an unique product that will benefit the local community and you are able to help them save time, learn more and be more effective in their daily lives. This could lead to an interview with a local reporter or even with a national with your website product as a featured item and will drive people to at least see what the buzz is about. At the very least it will create an awareness of your domain name or product in their sub-conscience mind.
  • Find a a local business that is related to your product and offer them a discount voucher to give their customers for your product.
  • Take out small ads in local or niche magazines to advertise the product. Some ads are relatively cheap comparable to a solo ad in a main ezine.
  • Hand out flyers with a special offer in the high street or find shops that would allow you to leave them on the counter for customers to pick up.
  • Send fax broadcasts to businesses that could benefit from your product. Some companies have lists of fax numbers and can send out the fax for a small investment.
  • Investigate the possibility of sending out Press Releases to the local media. Send them your product for review.
  • Get a well known celebrity to endorse your product.

I am sure you can think of many other ways to use off-line marketing, other than sticking notes on power poles to create an awareness of your site.

Want more ideas? Subscribe and get our report 5 Steps to an Effective Online Marketing System, and receive weekly updates from our blog too. πŸ™‚

11 Responses to Using Off-Line Marketing To Promote Your Website

  • DOh! It’s just so easy to forget about all the things we ‘traditionally’ did. You’ve inspired me Ian, so thatnks for that.

    • Most certainly is Caroline. We seem to be in an era now where people think the Internet is the only way to get our message out. The old school ways of marketing are still very relevant and effective. Glad I inspired you. ~Ian πŸ™‚

  • Excellent article, Ian. You are right. There are those who do not understand the value of traditional marketing methods. Wouldn’t it be great if we could get a well known celebrity to endorse our services πŸ™‚

    • Oh, for sure Robin. The only real question would be which celebrity would be the best for our industry. After all it would be pointless unless they were credible to our ideal clients. ~Ian πŸ™‚

  • Online marketing has to be married to offline marketing. I have always felt that way, and that is why I network in person frequently. Your suggestions are right on!

    • Thanks for commenting Laurie. I agree with you totally and spent yesterday morning doing just that to a new potential market group. A marketing strategy has to include both to be successful. ~Ian πŸ™‚

  • So happy to read this. As a newbie to social media marketing for my new online jewelry business, I havent seen anything about traditional marketing. Good to know someone doesnt think it should be ignored.

    • Yes Rosslyn. Many are quick to say that online marketing, including Social Media, is the best way, but offline marketing should be a part of your strategy too. It does still work and exposes a whole new group of people to your message. ~Ian πŸ™‚

  • I think that it’s a hard time promoting website off-line. Like for example, most of the people now would just read news online, checking online magazines and even don’t have any time to listen to radio’s cause they can just easily download songs via online. Nevertheless, regarding with this, I think they’re still people who read newspaper, checking magazine but I think not all.

    • That’s true Steve, but there are more ways to promote offline than conventional media. Even just having sign writing on your car is offline advertising and it works. Ian πŸ™‚

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