I.C. Enterprises

Business Strategies For A Digital Age

What Is A Blog

ff6fd7d2-9ed2-4720-af11-f68c718affa2The other day I was asked by one of my Facebook friends “What is a blog?”. I thought it was quite interesting that even people living in this age of technology, where we take so much for granted, still are unaware of things we in the industry just presume everyone knows. It is our own fault for being so caught up in what we do, but really there is no excuse. So, for all of those that are not sure what a blog is, here goes….

From Dictionary.com – Blog: A Web site containing the writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other Web sites. Shortened from the term “Weblog”.

A blog is basically a ongoing journal that is displayed in reverse chronological order. It can be used for sharing personal achievements, business news, club events and member information, or almost anything which has an ongoing theme. It is a type of website that is usually updated often with the content arranged in “last post” order, ie the last post written is the first post seen. They can be text only, text and images, text, images and videos, or a new trend is just having video on the blog.

The best blogs are those written for specific topics, in a style that connects with people who are interested in the subject. So if you had a blog on technology, it would be reasonable to expect your writing to have some technical terminology in it, however a blog about face painting would need to have a totally different tone to the posts, and be upbeat and “happy” to appeal to the audience.

Why would your business benefit from a blog?

Well, first off you would be able to engage your customers both old and new with what your business is doing. Product launches, new services and staff updates are all good topics for a business blog. You would also be able to offer tips, tricks and general advice on using and maintaining your products and services, providing relevant content based on what you do or sell is a great use of a blog.

Blogs are also great for getting your website noticed by the search engines as they allow you to add new information to your website quickly and easily, and the search engines love new content. Using keyword based posts (Keywords are specific words related to your product or service) can help with your site being seen in any consumer searches for those words. The more targeted you can make your post, the better the search engines will see it.

If you establish a schedule of regular posting on your blog with great content, you will get more repeat visitors as they will be wanting to see what you have posted. This means more visits to your site and can also mean recommendations to others by your regular readers.

So, my recommendation is always to get a website created that has a blog facility on it, and use it to regularly update your site with relevant information and content that will encourage visitors to keep coming back for more.

We can help you work out the best strategy to help you be more successful with your business strategy online. We have recently introduced a Business Consultation Package that can help you increase your leads and sales. To learn more about this package, please check out the Business Consultation Package and then Contact Us to help your business to be more effective online.

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Portfolio
These are some of our client websites


DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Imoshun
Clean, fresh and updatable were the client requirements for this website. A customised CMS system was used with a custom "stark" theme. All site content has been posted by the site owners.