I.C. Enterprises

Business Strategies For A Digital Age

What Your Website Needs To Have

There seems to be a lot of confusion regarding what your website actually needs to have as opposed to what most web design companies will try to sell to you. Some of the more unscrupulous design companies will tell you that you need lots of “bling” to attract customers and keep them on your site, and will try to sell you products that you just don’t need.

The truth is that clean website design is making a comeback, and not before time. A professional design with lots of white space and a clear navigation system will do more for your business than a site full of the latest shiny objects that do nothing to guide your visitor to a sale.

Much like having a brochure for your business, the key to success is to have a simple but complete guide to your products and services and a way for people to contact you. so your website should have at least the following:
An enticing, spacious home page.
A clear navigation system where people expect it to be.
A page for your products and services (or an area on your homepage for them).
A contact page with Address, Phone and an email form.

This can be achieved readily and affordably for any business, including ones just starting out.

So don’t get sucked into purchasing website packages that promise you a glitzy, over the top site. Take the time to research what is working for others in similar businesses, what is popular and what will work for your business colour scheme.

The old rule of keeping things simple still applies when creating anything for marketing your business.

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These are some of our client websites

DH Plumbing
A simple standard CMS system for a South Eastern Melbourne based plumbing business. All site content has been posted by the owner.
Goldfields Graphics
This "static" website was a refresh and clean up of an existing website the owner was not happy with. The site was recreated to be more user friendly and to compliment the clients branding across multiple businesses.
Key 2 Act
This was a conversion from a multi-page "static" site to a CMS system which allowed the client to do their own content updating. All the client colours and branding were maintained and the original site content was ported across into the same urls on the new site to keep search engine listings.