Ian Campbell
0430 584 143

I.C. Enterprises

Business Strategies For A Digital Age

YouTube for marketing

YouTube Video CreationWithout doubt YouTube is the most under utilized marketing tool by small business. Video marketing is usually considered “too hard” by most small business owners, and yet can be a really effective tool in your advertising.

YouTube has a very high PR for search engines, which when used correctly can help bring your products and business website higher in the search results.

So what are the best methods for using YouTube for marketing? The primary part of the whole thing is obviously the videos you put on there. Unless these are interesting and engaging, it will be hard to get people to share or tag them. Contrary to popular belief, the videos don’t have to be big budget, highly polished productions.

The key is to make your videos interesting and informative without being boring or dull. You can use the personal approach when taking your videos, walking the viewer through who you are and what is special about your business, or simply put your products onto a video catalogue and let them speak for themselves.

Another key is to use the best title, description and keywords when loading the video onto YouTube. These should be targeted towards what your potential viewers would search for in relation to what you offer. They should not be “overdone” though and should remain relevant and not spammy.

Lastly, make sure your YouTube profile has a good description of your business and a link to your website so that viewers can find you easily.

I.C. Enterprises offers a video service to convert photos, PowerPoint presentations and other media into video that can be used on YouTube.

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Portfolio
These are some of our client websites
AromaPendants
The client wanted this site to stand out and "pop", so it was designed using a bright, vibrant colour scheme and cusom designed images. The site was created as a multi-page "static" site.
Aspirus
This website is a redesign in progress but based on a CMS platform. The plan is to give the website a makeover that will add a new look and better functionality to it.
Carringbush Glass Gallery
A customised CMS system with specially created graphics and colours. The site has a jquery gallery to showcase designs.